November Program Meeting: Powerful Panels: Adding More Value to Your Client Engagements

NSA-Arizona Program Saturday, November 8, 2025

This meeting will be held upstairs in the training room, Suite 201.

Please note: Coffee and water will be provided. You are welcome to bring your own beverage and snacks.

3 Ways to Participate:

1. Register to join us in person.
2. Register to join us via live-streaming on the day of the event.
3. Register to receive a link to the recording afterward.

Powerful Panels: Adding More Value to Your Client Engagements

Have you ever considered offering to moderate a panel discussion as a creative add-on to your client’s event?  Almost all meetings and conferences have them, and few of them are truly worthwhile!

Kristin will start the program actually moderating a panel with 3 of your most “famous” members (see below).  We’ll chat about the do’s and don’ts of running a successful speaking business and delivering an amazing presentation.

After a brief break, Kristin will debrief the process she used to prepare for and facilitate the panel discussion.  She’ll also show you how to offer this additional service for an additional fee as well as the key steps you need to take in order to moderate a lively and informative panel discussion.

The program objectives are to:

• Discover how to offer panels as an additional service beyond speaking
• Understand three different models for pricing this additional service
• Walk away with a compendium of engaging and interactive formats.

The Business of Speaking: From Authentic Voice to Thriving Enterprise

What does it really take to build—and sustain—a successful speaking business today?

Whether you’re a seasoned professional or just finding your voice, this dynamic conversation with Mike Staver, CSP®, CPAE®, Carol Cambridge, CSP®, and Pamela Jett, CSP® will challenge your thinking, spark your creativity, and remind you why speaking is both art and enterprise.

Moderated by Kristin Arnold, CSP®, CPAE®, this lively, fast-paced panel dives into what every professional speaker needs to know to thrive in today’s marketplace:

• Treat Your Business Like a Business. Learn how these pros approach speaking as a serious enterprise—balancing creativity with contracts, systems, and strategy.

• Be or Become the Expert. Discover how true subject matter expertise—and the courage to be uniquely you—sets you apart in a crowded field.

• Build Relationships that Last. Explore why trust, generosity, and service—not social media hype—drive repeat business and referrals.

Expect candid insights, actionable strategies, and a few good laughs as these three industry veterans pull back the curtain on what it takes to run a successful speaking practice—long after the applause fades.

You’ll leave re-energized, refocused, and ready to treat your speaking career not as a gig, but as a growing business fueled by authenticity, expertise, and relationships.

Moderator: Kristin Arnold, MBA, CPF Master, CSP®, CPAE®

President, Extraordinary Team • Author of Powerful Panels

Kristin Arnold is one of North America’s foremost authorities on panel moderation and high-stakes meeting facilitation. A Certified Speaking Professional® (CSP), Certified Professional Facilitator Master (CPF | Master), and member of the Speaker Hall of Fame (CPAE®), Kristin has spent more than three decades helping organizations make their meetings, teams, and panels extraordinary.  She’s the author of Powerful Panels: How to Moderate a Lively and Informative Panel Discussion. 123 Ways to Add Pizazz to a Panel Discussion, The Powerful Panelist, and has coached hundreds of moderators and speakers to deliver conversations that audiences rave about. Known for her insight, humor, and precision, Kristin transforms “just another panel” into a high-impact learning experience.

Connect with Kristin

Website: https://extraordinaryteam.com/

LinkedIn: https://www.linkedin.com/in/kristinjarnold

Carol Cambridge, CSP®

Safety Communication Expert • Trainer • Founder, The Stay Safe Project

Carol Cambridge is a recognized expert on workplace violence prevention and safety communication. A former crisis-response professional, she brings clarity, warmth, and even humor to serious subjects—helping people stay safe through awareness and action. As founder of The Stay Safe Project, Carol has delivered programs worldwide and maintains an extraordinary 92–94% repeat and referral rate. She’s built her reputation on authenticity, interactivity, and a powerful ability to make complex, high-risk topics relevant and human.

Pamela Jett, CSP®

Leadership Communication Expert • Author • Professional Speaker

Pamela Jett is a leadership communication strategist who helps professionals use “Words That Work” to build credibility, confidence, and connection. With a background in applied linguistics and more than 25 years on stage, she delivers practical tools with trademark wit and insight. Pamela challenges speakers and leaders alike to treat their craft as a business, develop genuine expertise, and resist the lure of comparison. Her mission: to elevate conversations—one powerful word at a time.

Mike Staver, CSP®, CPAE®

Leadership Expert • Business Strategist • Hall of Fame Speaker

Mike Staver is a leadership authority, business coach, and Hall of Fame speaker whose work focuses on turning intention into action. The author of Leadership Isn’t for Cowards, he’s known for his direct, no-nonsense approach to growth and performance. For over two decades, Mike has helped companies and professionals build courage, clarity, and consistency—earning long-term client relationships that span decades. Bold, funny, and deeply practical, Mike shows audiences that leadership—and speaking—is a business built on trust and differentiation.

EARLY REGISTRATION ENDS ON NOVEMBER 3RD. REGISTER EARLY TO SAVE!

By registering for this event, you are giving permission for NSA-Arizona to add your contact information to our email list and to use any photographs (or screenshots) that are taken at the event containing your likeness for as long as NSA-Arizona deems appropriate and desirable.

Cancellation Policy: No refunds.

Please notify us if you have any special needs for the meeting.