Pricing Secrets: Inside the Buyer’s Mind
Learning Objectives
About our guest: Few voices resonate with the clarity, insight, and expertise of Mark Stiving, PhD. His profound understanding of buyer behavior, combined with his unique ability to distill pricing strategies into actionable insights, has cemented his reputation as a sought-after advisor and instructor.
In the last 25 years, Mark has consulted, trained and/or coached hundreds of companies, including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Today, he works regularly with PE firms, helping their portfolio companies increase profits and drive valuation by learning how to price, package, communicate, and sell value.
Mark’s focus is on helping companies capture their true worth. He arms clients with the understanding, tools, and strategies they need to continually optimize their pricing independently, but does not leave them alone. Instead, he uses his decades of experience in organizations of all sizes, stages, and most industries to advise his clients down their path to maximum profitability.
An award-winning speaker, Mark speaks at professional conferences, such as the Professional Pricing Society and the American Marketing Association, and delivers inspirational keynotes at company events worldwide. He is also a featured guest on many popular shows, including M&A Talk, The Operations Room, and Salesology.
NSA-Arizona members will receive access to the recording.
By registering for this event, you are giving permission for NSA-Arizona to add your contact information to our email list and to use any photographs (screenshots) that are taken at the event containing your likeness for as long as NSA-Arizona deems appropriate and desirable.
What is it? A casual, virtual co-working support space
Why do it?
How long is it? 2 hours, once weekly
When is it? Monday from 12:00 p.m. -2:00 p.m. (excluding holidays)
Project Lab Flow:
Start at 12:00 p.m.
Facilitator schedules a 50-minute work session
The regular host is Michele Redmond, with co-host Cassandra Thompson.
Speaker Studio
“Speaker Studio was an incredible opportunity to receive thoughtful, diverse feedback that truly elevated my presentation skills. The timing was perfect because it encouraged me to invest in coaching right before filming my course videos and recording my first Audible. The impact on my delivery was truly transformational. Thank you, Speaker Studio and fellow NSA AZ members.” - Rose Ann Forte, Founder, The Plans He Has For Me, LLC
SPEAKER STUDIO COMPILED READINGS
Don Thoren has contributed many documents – articles, emails, etc. – over the past several years as teaching aides. These documents are contained in this file (click to access).
Questions or suggestions? Contact us via email or phone at 480-382-0638.
By attending this event, you are giving permission for NSA-Arizona to add your contact information to our email list and to use any photographs (or screenshots) that are taken at the event containing your likeness for as long as NSA-Arizona deems appropriate and desirable.
This meeting will be held upstairs in the training room, Suite 201.
Please note: Coffee and water will be provided. You are welcome to bring your own beverage and snacks.
3 Ways to Participate:
Unlock the Future: 25 Branding & Marketing Trends for an Extraordinary 2025 and Beyond
What new strategies are you excited to implement in 2025-26? Many speakers may get stuck spinning their wheels, doing the same old year after year. As experts in our field, we are thirsty for cutting-edge ideas so we can stand out and attract better and bigger opportunities.
In this thought-provoking and dynamic session, you will discover how to accelerate your speaking business by learning from those who are rocking it on the world stage. You will get the opportunity to uncover 25 branding and marketing trends and tips from some of the best in the industry.
Gain insights into innovative techniques and actionable strategies that can transform your approach and boost your success. If you’re ready to discover new, fun, and proven methods to propel your speaking business forward in 2025-26 and beyond, this session is for you!
Audience takeaways:
EARLY REGISTRATION ENDS ON SEPTEMBER 9TH. REGISTER EARLY TO SAVE!
Azadeh Yaraghi is an insightful brand strategist, marketing expert, thought-provoking speaker, #1 bestselling author, and founder of Gogo Telugo Creatives. With 15+ years of international experience, she has built successful brands and earned lofty marketing awards along the way.
Azadeh is passionate about supporting purpose-driven clients who want to grow their business and ultimately leave behind a positive and lasting legacy. She works with entrepreneurs and organizations who want to get to the heart of their brand so they can attract their ideal clients, build trust, and accelerate growth.
She is the past President of the Canadian Association of Professional Speakers (BC Chapter), a proud mentor at Futurpreneur, an Advisory Board Member for the Healthy Heroes Foundation, and the past Communications Director at the Vancouver Board of Trade Sustainability Committee.
Connect with Azadeh
Website: www.gogotelugo.com
Email: azadeh@gogotelugo.com LinkedIn: https://www.linkedin.com/in/azadehyaraghi/ Facebook: https://www.facebook.com/profile.php?id=100009274520391
By registering for this event, you are giving permission for NSA-Arizona to add your contact information to our email list and to use any photographs (or screenshots) that are taken at the event containing your likeness for as long as NSA-Arizona deems appropriate and desirable.
Cancellation Policy: No refunds.
Please notify us if you have any special needs for the meeting.
Center Stage, Centered Self: Unlocking the Power of Your Voice from the Inside Out
If you have ever felt like your voice doesn't quite match your presence, or that you are holding back the full impact of what you have to say, this training is your invitation to realign. "Center Stage, Centered Self" is a dynamic and experiential session designed to help you access your most resonant, grounded, and confident voice by starting not with performance, but with presence. You'll explore how your mindset, breath, and physical awareness shape your sound and how you are received, and you will leave with tools you can use right away to speak with greater clarity, connection, and calm. Whether you are navigating clarity challenges, presentation nerves, or simply want to feel more like yourself when you speak, this session is about reclaiming the voice that's already yours, and using it with purpose.
EARLY REGISTRATION ENDS ON OCTOBER 6TH. REGISTER EARLY TO SAVE!
When the stakes are high, speaking is not just about words; it is about presence, clarity, and confidence. That’s where Dr. Leslie Gordon comes in. She works with accomplished professionals, executives, and teams to transform the way they sound so that their expertise comes through with impact and ease.
Too often, leaders second-guess their voice, stumble through virtual meetings, or feel their accent, pace, or delivery undermines their credibility. Leslie helps strip away that anxiety and build a voice that commands attention, connects authentically, and moves people to action.
Her clients don’t come to her because they lack knowledge or skill, but because they know their message deserves more. Whether through organizational training, public speaking, or private coaching, Leslie ensures that the way you speak matches the power of what you have to say.
Leslie is a professional speaker, 2025 President of the National Speakers Association, Georgia Chapter, and a lifelong educator with expertise in languages and accents, communication, and voice.
Connect with Leslie
Website: https://www.lesliegordonspeech.com/
Instagram: https://www.instagram.com/leslie.gordon.speech/ LinkedIn: https://www.linkedin.com/in/leslie-gordon-phd/ Facebook: https://www.facebook.com/lesliegordonspeech
Powerful Panels: Adding More Value to Your Client Engagements
Have you ever considered offering to moderate a panel discussion as a creative add-on to your client’s event? Almost all meetings and conferences have them, and few of them are truly worthwhile!
Kristin will start the program actually moderating a panel with 3 or 4 of your most “famous” members. We’ll chat about the do’s and don’ts of running a successful speaking business and delivering an amazing presentation.
After a brief break, Kristin will debrief the process she used to prepare for and facilitate the panel discussion. She’ll also show you how to offer this additional service for an additional fee as well as the key steps you need to take in order to moderate a lively and informative panel discussion.
The program objectives are to:
EARLY REGISTRATION ENDS ON NOVEMBER 3RD. REGISTER EARLY TO SAVE!
Kristin Arnold, MBA, CSP®, CPAE® helps leaders and their teams create the best solution that everyone can get behind, be excited about, and act upon quickly.
She is an expert on team process – how groups of people get from one point to a desired outcome by doing their best thinking, coming to an understanding of what needs to be done, and agreeing on how and when to do it. All done in a short amount of time.
Kristin has the depth and breadth of experience in working across multiple sectors and industries. Over the past 30 years, she have worked with leaders and their teams in all 18 identified sectors of the US economy and 147 different industries ranging from manufacturing and mining to financial services and the arts and everything in between. She has spoken to over 250 organizations in a dozen countries around the world such as the Million Dollar Roundtable, Mercedes Benz (USA and Canada), Chief Executive Group, Lockheed Martin, Caterpillar, Johnson & Johnson, just to name a few. She has worked with over 16,000 leaders and 450 distinct teams delivering practical, real-world insights, tools, and techniques to help their teams to be extraordinary.
Connect with Kristin
Website: https://extraordinaryteam.com/
LinkedIn: https://www.linkedin.com/in/kristinjarnold
Thursday, 4 December 2025
5:30 p.m. - 8:00 p.m.
The holiday season is just around the corner, and we’re excited to kick off the festivities with a special event just for you!
At the home of Lee and Gail Jenkins
11545 N. 129th Way
Scottsdale, AZ 85259
Join your fellow NSA members for a holiday extravaganza! This is the perfect opportunity to unwind, connect with fellow speakers, and share some holiday cheer in a warm, relaxed setting.
Please RSVP by Monday, 1 December 2025
Details:
Parking will be on the street.
There is a gate code which you will receive in the reminder email after you RSVP.
Any questions? Call or Text Alaina at 520-240-6538
Can’t wait to celebrate with y’all! Happy Holidays!
By registering for this event, you are giving permission for NSA-Arizona to add your contact information to our email list and to use any photographs that are taken at the event containing your likeness for as long as NSA-Arizona deems appropriate and desirable.
Contact Us
480-382-0638
info@nsa-arizona.org
10869 N. Scottsdale Road
Suite 103, PMB 238
Scottsdale, AZ 85254
